About Madlene.
I specialize in helping businesses and startups design digital products that are visually compelling and shaped by real human needs. By understanding what users think and need, I create intuitive, engaging interfaces that solve real problems, drive satisfaction, and deliver measurable outcomes like higher conversions and revenue.
From research and concept development to market-ready solutions, I guide the entire product design lifecycle. My goal is to turn complex ideas into seamless, user-friendly experiences that fuel business growth in the digital world.
Let’s create experiences that matter – both for your users and your bottom line.
Design Process.
Every product has its own goals, users, and challenges and every client brings different resources and priorities. My process adapts to fit each project, but it usually follows a familiar rhythm.
1. Understanding the Problem
Great design starts with understanding. I begin by speaking with the people involved - stakeholders, users, and team members - to see the full picture. Through workshops, UX audits, and research, I assess the current state and identify where design can create the most impact. User interviews and testing help ground every decision in real insight.
2. Defining the Direction
Together we define goals, priorities, and success criteria - aligning user needs with business objectives and setting a clear design direction.
3. Designing and Validating
I move from prototyping and UX design into UI design, exploring how ideas take shape visually and functionally. Feedback loops and user testing ensure the product feels intuitive and effective.
4. Delivering and Evolving
Once designs are validated, I prepare production-ready deliverables and collaborate during implementation. After launch, I help teams iterate, because every great product continues to evolve.
